Maria Presley
Vice President of Business and Innovation at Zinc Network
To address the rapid spread of disinformation across contexts, Zinc Network will develop an integrated AI-powered tool that helps fact-checking organizations identify and counter emerging disinformation narratives through pre-bunking initiatives. This comprehensive platform will combine predictive analytics for detecting viral disinformation with audience analysis capabilities, helping organizations identify vulnerable populations and develop targeted, effective prebunks. By integrating with existing social media platforms and incorporating real-time feedback loops for campaign performance, the tool will streamline the pre-bunking workflow – from early detection through content creation and distribution – making it easier for small fact-checking organizations to respond rapidly and effectively to emerging threats.
Maria Presley is the Vice President of Business and Innovation at Zinc Network. She has 15+ years working in support of democracy and good governance, with expertise in strategic communications and campaigning, information integrity, and change management. Past accomplishments include supporting more than $500 million in fundraising and strategic partnerships for the organizations for which she has worked, designing and leading the U.S. Government’s largest change management intervention globally, and overseeing the strategic development of dozens of campaigns and global development interventions. Additionally, Maria is a certified service designer, with a master’s in service design from Politecnico di Milano.