Nico Jaspers is the CEO and founder of Latana, a Berlin-based tech company that helps organisations to accurately measure and track how people perceive their brand. Previously, Nico founded Dalia Research, a leader in developing research technologies to generate consumer and public opinion insights at a global scale, and headed the consulting arm of a German opinion and market research institute. He holds a Bachelor's degree from Columbia University and a Ph.D. from the London School of Economics.