Dr. Nico Jaspers is the CEO and founder of Latana, a Berlin-based tech company that is at the forefront of a new generation of research technologies enabling us to better understand the needs, desires, and preferences of people around the world. Latana sits under the umbrella of Nico's first venture into entrepreneurship, Dalia Research, one of Europe's leading consumer insights technology companies. Both Latana and Dalia harness the app economy to gather and analyse real-time data on consumer attitudes, public opinion, and market trends across the world. Previously, Nico also headed the consulting arm of a leading German opinion and market research institute. His education is specialised in: economics, statistics, and public policy with a Ph.D. from the London School of Economics and a Bachelors from Columbia University.